Our Story
Hound to Earth was inspired by my boy, Frankie. Not only does he have one of the most sensitive tummies, but he also needed two knee surgeries before his 3rd birthday (luxating patellas). I found myself trying to keep a bouncy 2-year-old pup calm, on daily cage rest, for 6 weeks, in the middle of summer! It was tough. This is when I discovered frozen treats. They were a longer lasting alternative to the usual ‘2-chews, swallow & beg again’ treats that I had previously been giving him. The frozen treats cooled him down on hot days, lengthened his ‘treat-time’, kept him hydrated with a ton of vitamins and minerals, and allowed us to bond over treat time in a way we had never before… and such, Icy Pups were born.
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My goal was to create nutritious frozen treats with a focus on quality ingredients that naturally support our pups bodies and always a transparent wholefood ingredient list. We've since added Powder Pups to our treat range and these qualities remain at the core of our product development.
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Everything we create is designed to strengthen the bond between you and your furkid by making tasks like enrichment prep easier and freeing up more quality time together. Our products are thoughtfull designed to simplify pawrenthood and enrich your daily life.
- Simone
Frankie/ Frank/ Franklin
Chief of Licks
(Name dependant on behaviour)
What's important to us
Trust and
Transparency
We believe that trust is the foundation of every relationship - including the one we have with you and your beloved pup. That’s why we’re fully transparent about our ingredients. When you chose HTE treats you will always know 100% of what’s inside and where it comes from. Your dog’s health and happiness are our top priority, and we’re committed to earning your trust every step of the way.
Canine Nutritionist
Formulated
Our treats are crafted with care and expertise, guided by the knowledge of professional canine nutritionists. We carefully select each ingredient to support your dog’s health. Every recipe is thoughtfully balanced, so you can feel confident knowing your furry friend is getting the best nutrition in every lick.
Community
We’re more than just a business—we’re part of a community that cares. Giving back is extremely important to us. Over the past 3 years we've donated products to local rescues including HAART, K9 Rescue Group, DFL Rescue WA and Dog's Refuge Home of WA.
Every purchase you make helps us contribute to initiatives that improve the lives of dogs and their humans. Together, we can make a difference, one tail wag at a time.
Australian Made Treats
Proudly made in Australia, our treats reflect the quality and care that Aussie businesses are known for. We source locally,supporting Australian farmers. Shop with confidence by knowing exactly where the ingredients come from.
High Quality
We believe your furry bestie deserves nothing but the best. That’s why we use only premium, carefully sourced ingredients and materials in every product. From treats to accessories, quality is at the heart of everything we do. Each item is designed to exceed your expectations and provide your pup with a product that’s safe, nutritious, and built to last.
NO Preservatives or Additives
Dogs thrive on simple, wholesome ingredients, which is why our products are free from artificial preservatives, additives, and fillers. We keep things natural and delicious, ensuring that your dog enjoys a treat that’s as close to nature as possible. Because we believe that what’s left out is just as important as what goes in. Our promise to you is 0% preservatives or additives in all of our food products.